Saturday, January 8, 2011

The new Starbucks logo

There's been a lot of buzz about the new Starbucks logo. The coffee giants dropped the name from their logo, opting instead to go with their iconic mermaid image. I love it!

Starbucks is already positioned as the biggest name in coffee. And I'm pretty sure the words "Starbucks" and "coffee" will be prominently displayed at all their retail outlets. Just not in the logo itself.

I think this move really opens the door for Starbucks to contunue moving forward as more of a "lifestyle" brand, rather than limiting themselves to being "only" a coffee company. They're already dabbling in music, and the new logo sets them up perfectly to branch out even further, while capitalizing on their huge market share and brand recognition.

I wrote this post at Discount Tire on my Droid X phone!
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Tuesday, January 4, 2011

Don't lie to your employees.

My dear old Dad taught me many things while I was growing up. How to tie my shoes. How to change a tire. How to throw a left hook. And, if you say you're going to do something, do it. If you make a promise, keep it.

Seems simple right? All too often in the fast paced, high pressure world of business, where the bottom line is king, these niceties can get thrown right out the window.

A client of mine was sharing something that happened to her recently. Her company instituted a new employee communication program, in which upper management held a series of one on one meetings with every employee. Well, actually it was more like 2 or 3 on one, depending on which department you were in, apparently - Director, Assistant Director and Manager meeting with one employee, in her case. The pattern starts here!

Anyway, during the meeting they discussed her attitude (which was good), her performance (ditto) and her hopes and plans moving forward in the company. They also talked about what THEY could do for her moving forward- what kind of support, assistance, etc she wanted to recieve -from the company in general and her supervisors in particular. At the end they all signed an agreement that essentially restated what they had discussed; that she would continue to work hard & show good morale and attitude, and that they would provide the specific support she had requested (I'm not going to go into too much detail here as I don't want to get her in trouble).

As I'm sure you can guess from the title of this blog post, things didn't work out exactly as planned. She held up her end of the bargain, which, to be honest, was pretty easy. She's a good worker and a great person, so working hard and having a great attitude just comes naturally for her! The problem came when the company was called upon to come through on their promises.

They didn't come through on a single one. They actually made some of their failures to comply with the agreement seem like her fault- she was even reprimanded for not reminding them to provide her with the weekly updates she had asked them to give on a looming company-wide restructuring. An "update" is something you provide on your own. Otherwise, you're just "answering a question"! She knew they weren't taking the whole thing seriously when she never got a copy of the signed agreement after the initial meeting. When she asked for one it took management over a week to track down the document and forward her a scan. The bottom line : employment is a relationship, and integrity is vital to any relationship. Do what you say you're going to do, when you say you'll do it, the way you said you'd do it. Easy enough.
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